Hot takes.
Opinions I'll defend, with the research to back them up. For owners of med spas, salons and wellness businesses who are tired of marketing advice that sounds good and doesn't pay.
Fresh ones, every month.
Consistent beats constant.
Social media builds trust. Clients who come back pay the bills. Why you need both, and how many posts a week is actually right.
Read it →Promotions, yes. Discounts, no.
Discounts teach your clients to wait. Promotions give them a reason to come in now, without touching your price.
Read it →No one is reading your AI caption.
Research shows AI wording costs you trust. Here's what AI should be doing in your business instead.
Read it →