/* Layout idea: a quiet, photo-led New York studio site. White space, one slim sans, hairline rules, brand red used sparingly.
   PHOTO SLOTS: every <figure class="ph"> is a photo placeholder. To add a photo, put an <img src="your-photo.jpg" alt="..."> inside it (the label hides automatically). */
:root{
  --white:#FFFFFF;
  --off:#F6F4F1;
  --stone:#E6E2DC;
  --ink:#151414;
  --ink-soft:#5C5856;
  --red:#A51A2F;
  --display:"DM Serif Display","Bodoni 72","Didot",Georgia,serif;
  --hand:"Reenie Beanie","Bradley Hand","Segoe Print",cursive;
  --sans:"Jost","Futura","Avenir Next","Helvetica Neue",Arial,sans-serif;
  --wrap:1280px;
  color-scheme:light;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;scroll-padding-top:72px}
body{background:var(--white);color:var(--ink);font-family:var(--sans);font-weight:300;font-size:16px;line-height:1.7;letter-spacing:.01em;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
:focus-visible{outline:1px solid var(--red);outline-offset:4px}
h1,h2,h3,h4{font-weight:300;line-height:1.15;letter-spacing:-.005em;text-wrap:balance}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 40px}
.label{font-size:11px;font-weight:400;letter-spacing:.24em;text-transform:uppercase;color:var(--ink-soft)}
.label.red{color:var(--red)}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:0 28px;font-family:var(--sans);font-size:12px;font-weight:400;letter-spacing:.2em;text-transform:uppercase;text-decoration:none;border:1px solid var(--ink);background:var(--ink);color:#fff;transition:background .2s,color .2s,border-color .2s}
.btn:hover{background:var(--red);border-color:var(--red)}
.btn.light{background:#fff;color:var(--ink);border-color:#fff}
.btn.light:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.btn.outline{background:transparent;color:var(--ink)}
.btn.outline:hover{background:var(--ink);color:#fff}
.link{font-size:12px;letter-spacing:.2em;text-transform:uppercase;text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:3px}
.link:hover{color:var(--red)}

/* ---------- photo placeholders ---------- */
.ph{position:relative;background:var(--stone);overflow:hidden}
.ph img{width:100%;height:100%;object-fit:cover}
.ph figcaption{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:24px;color:var(--ink-soft);font-size:12px;letter-spacing:.06em;gap:8px}
.ph figcaption b{font-weight:400;font-size:10.5px;letter-spacing:.26em;text-transform:uppercase;color:var(--ink)}
.ph figcaption::before{content:"";width:28px;height:22px;border:1px solid var(--ink-soft);border-radius:3px;margin-bottom:4px;
  background:radial-gradient(circle at 50% 55%,transparent 5px,var(--ink-soft) 5px 6px,transparent 6px)}
.ph:has(img) figcaption{display:none}

/* ---------- top ---------- */
.announce{background:var(--ink);color:#fff;text-align:center;font-size:11px;letter-spacing:.22em;text-transform:uppercase;padding:10px 16px}
.announce a{text-decoration:none;border-bottom:1px solid rgba(255,255,255,.5)}
header.nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.96);backdrop-filter:blur(6px);border-bottom:1px solid var(--stone)}
header.nav .wrap{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;height:72px}
.nav-left,.nav-right{display:flex;gap:32px;list-style:none;align-items:center}
.nav-right{justify-content:flex-end}
.nav-left a,.nav-right a{text-decoration:none;font-size:12px;letter-spacing:.18em;text-transform:uppercase}
.nav-left a:hover,.nav-right a:not(.btn):hover{color:var(--red)}
.nav-right .btn{min-height:40px;padding:0 20px;font-size:11px}
.logo img{width:84px}
.menu-btn{display:none;background:none;border:0;font:400 12px var(--sans);letter-spacing:.18em;text-transform:uppercase;cursor:pointer;min-height:44px;color:var(--ink)}

/* ---------- hero ---------- */
.hero{position:relative}
.hero .ph{height:min(86vh,820px);min-height:520px}
.hero .ph::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(0,0,0,.42),rgba(0,0,0,0) 55%);pointer-events:none}
.hero .ph:not(:has(img))::after{background:linear-gradient(to top,rgba(0,0,0,.30),rgba(0,0,0,0) 60%)}
.hero-copy{position:absolute;left:0;right:0;bottom:0;color:#fff;z-index:2}
.hero-copy .wrap{padding-bottom:64px}
.hero-copy .label{color:rgba(255,255,255,.85)}
.hero h1{font-size:clamp(38px,5vw,68px);font-weight:300;max-width:13em;margin-top:14px}
.hero p.sub{font-size:17px;max-width:30em;margin-top:14px;color:rgba(255,255,255,.88)}
.hero .ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.hero .btn.ghost{background:transparent;border-color:rgba(255,255,255,.8);color:#fff}
.hero .btn.ghost:hover{background:#fff;color:var(--ink)}
.hero .ph figcaption{justify-content:flex-start;padding-top:72px}

section{padding:120px 0}

/* ---------- intro statement ---------- */
.intro{text-align:center}
.intro p.big{font-size:clamp(24px,2.6vw,34px);line-height:1.45;max-width:30em;margin:18px auto 0;font-weight:300}
.intro .link{display:inline-block;margin-top:32px}

/* ---------- services grid ---------- */
.head{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:44px}
.head h2{font-size:clamp(30px,3.2vw,44px);margin-top:10px}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.card .ph{aspect-ratio:4/5}
.card h3{font-size:22px;margin-top:20px}
.card p{color:var(--ink-soft);font-size:15px;margin-top:6px;max-width:30em}
.card .price{display:flex;justify-content:space-between;align-items:baseline;border-top:1px solid var(--stone);margin-top:16px;padding-top:12px;font-size:14px}
.card .price span:first-child{font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-soft)}
.also{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:44px;border-top:1px solid var(--stone)}
.also > div{padding-top:22px;display:flex;justify-content:space-between;gap:24px}
.also h3{font-size:20px}
.also p{color:var(--ink-soft);font-size:15px;margin-top:4px}
.also .q{font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-soft);white-space:nowrap;padding-top:6px}

/* ---------- split (photo + text) ---------- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:0;align-items:stretch;background:var(--off)}
.split .ph{min-height:640px}
.split .txt{padding:96px clamp(32px,6vw,96px);display:flex;flex-direction:column;justify-content:center}
.split h2{font-size:clamp(30px,3.2vw,44px);margin-top:10px}
.split .txt > p{color:var(--ink-soft);margin-top:16px;max-width:32em}
.steps{list-style:none;margin-top:36px;border-top:1px solid var(--stone)}
.steps li{display:grid;grid-template-columns:48px 1fr;gap:16px;padding:20px 0;border-bottom:1px solid var(--stone)}
.steps .n{font-size:13px;letter-spacing:.12em;color:var(--red);padding-top:3px}
.steps h3{font-size:19px}
.steps p{color:var(--ink-soft);font-size:15px;margin-top:2px}
.split.flip .ph{order:2}

/* ---------- plans ---------- */
.plans-wrap{max-width:1040px;margin:0 auto}
.plans-head{text-align:center;margin-bottom:52px}
.plans-head h2{font-size:clamp(30px,3.2vw,44px);margin-top:10px}
.plans-head p{color:var(--ink-soft);margin-top:12px}
.plans{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.plan{border:1px solid var(--stone);padding:40px 40px 36px;display:flex;flex-direction:column}
.plan.rec{border-color:var(--ink)}
.plan .top{display:flex;justify-content:space-between;align-items:baseline}
.plan h3{font-size:26px}
.plan .tag{font-size:10.5px;letter-spacing:.22em;text-transform:uppercase;color:var(--red)}
.plan .amt{font-size:40px;font-weight:200;margin-top:18px;font-variant-numeric:lining-nums}
.plan .amt small{font-size:14px;color:var(--ink-soft);font-weight:300}
.plan ul{list-style:none;margin-top:20px;border-top:1px solid var(--stone)}
.plan li{padding:12px 0;border-bottom:1px solid var(--stone);font-size:15px}
.plan .btn{margin-top:28px;align-self:flex-start}
.plan-note{text-align:center;color:var(--ink-soft);font-size:14px;margin-top:32px}

/* ---------- full-bleed band ---------- */
.band .ph{height:min(70vh,640px);min-height:380px}

/* ---------- scorecard ---------- */
.score{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}
.score h2{font-size:clamp(30px,3.2vw,44px);margin-top:10px}
.score > div > p{color:var(--ink-soft);margin-top:16px;max-width:30em}
.sheet{border:1px solid var(--stone);padding:34px 36px}
.sheet .st{display:flex;justify-content:space-between;align-items:center;padding-bottom:16px;border-bottom:1px solid var(--ink)}
.sheet .st img{width:56px}
.sheet ol{list-style:none}
.sheet li{display:flex;justify-content:space-between;gap:16px;padding:13px 0;border-bottom:1px solid var(--stone);font-size:15px}
.sheet li span:last-child{color:var(--ink-soft);font-size:11px;letter-spacing:.2em;text-transform:uppercase;padding-top:4px}

/* ---------- about ---------- */
.about .txt > p{margin-top:16px}
.about .sig{margin-top:28px;font-size:13px;letter-spacing:.18em;text-transform:uppercase}
.about .sig span{display:block;color:var(--ink-soft);font-size:11px;margin-top:4px}

/* ---------- who ---------- */
.who{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--stone);border-bottom:1px solid var(--stone)}
.who div{padding:28px 24px;border-left:1px solid var(--stone)}
.who div:first-child{border-left:0;padding-left:0}
.who h3{font-size:18px}
.who p{color:var(--ink-soft);font-size:14.5px;margin-top:6px}

/* ---------- faq ---------- */
.faq{max-width:820px;margin:0 auto}
.faq-head{text-align:center;margin-bottom:40px}
.faq-head h2{font-size:clamp(30px,3.2vw,44px);margin-top:10px}
.faq details{border-bottom:1px solid var(--stone)}
.faq details:first-of-type{border-top:1px solid var(--stone)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:22px 0;font-size:18px;min-height:44px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";width:11px;height:11px;flex:none;background:linear-gradient(var(--ink),var(--ink)) center/11px 1px no-repeat,linear-gradient(var(--ink),var(--ink)) center/1px 11px no-repeat;transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 0 22px;color:var(--ink-soft);max-width:42em}

/* ---------- cta ---------- */
.cta{background:var(--off);text-align:center}
.cta h2{font-size:clamp(34px,4vw,56px);margin-top:12px}
.cta p{color:var(--ink-soft);max-width:32em;margin:16px auto 0}
.cta .ctas{display:flex;flex-wrap:wrap;justify-content:center;gap:12px;margin-top:32px}
.cta .contact{margin-top:28px;font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-soft)}
.cta .contact a{text-decoration:none}
.cta .contact a:hover{color:var(--red)}

/* ---------- footer ---------- */
footer{background:var(--ink);color:#B9B4B0;padding:72px 0 32px;font-size:14px}
footer .cols{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:40px}
footer .flogo{width:110px}
footer .tag{margin-top:18px;color:#8E8985;max-width:22em}
footer h4{font-size:11px;font-weight:400;letter-spacing:.24em;text-transform:uppercase;color:#fff;margin-bottom:14px}
footer ul{list-style:none;display:grid;gap:8px}
footer a{text-decoration:none}
footer a:hover{color:#fff}
footer address{font-style:normal;display:grid;gap:8px}
footer .base{margin-top:56px;padding-top:20px;border-top:1px solid rgba(255,255,255,.12);display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:#8E8985}

/* ---------- responsive ---------- */
@media (max-width:1000px){
  .cards{grid-template-columns:1fr 1fr}
  .split,.score{grid-template-columns:1fr}
  .split .ph{min-height:460px;order:0 !important}
  .score{gap:48px}
  .who{grid-template-columns:1fr 1fr}
  .who div:nth-child(3){border-left:0;padding-left:0}
  .who div:nth-child(n+3){border-top:1px solid var(--stone)}
  footer .cols{grid-template-columns:1fr 1fr}
}
@media (max-width:860px){
  header.nav .wrap{grid-template-columns:auto 1fr auto}
  .nav-left{display:none}
  .logo{grid-column:1}
  .menu-btn{display:inline-flex;align-items:center;grid-column:3}
  .nav-right{display:none;position:absolute;top:72px;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;background:#fff;border-bottom:1px solid var(--stone);padding:8px 24px 24px}
  .nav-right.open{display:flex}
  .nav-right li{width:100%}
  .nav-right a:not(.btn){display:block;padding:14px 0;border-bottom:1px solid var(--stone)}
  .nav-right .btn{margin-top:16px;width:100%;min-height:48px}
  .nav-right .m-only{display:block}
}
.nav-right .m-only{display:none}
@media (max-width:640px){
  .wrap{padding:0 22px}
  section{padding:84px 0}
  .hero .ph{height:78vh;min-height:520px}
  .hero-copy .wrap{padding-bottom:40px}
  .hero .ph figcaption{padding-top:36px}
  .announce{font-size:10px;letter-spacing:.14em}
  .cards,.plans,.also{grid-template-columns:1fr}
  .head{flex-direction:column;align-items:flex-start}
  .split .ph{min-height:380px}
  .split .txt{padding:64px 22px}
  .plan{padding:30px 26px}
  .who{grid-template-columns:1fr}
  .who div{border-left:0;padding-left:0;border-top:1px solid var(--stone)}
  .who div:first-child{border-top:0}
  .sheet{padding:26px 22px}
  footer .cols{grid-template-columns:1fr}
}

/* ---------- movement ---------- */
.progress{position:absolute;left:0;bottom:-1px;height:1px;width:100%;background:var(--red);transform-origin:left;transform:scaleX(var(--p,0))}
.reveal{transition:opacity .9s ease,transform .9s cubic-bezier(.2,.7,.2,1)}
.js .reveal.pre{opacity:0;transform:translateY(28px)}
.cards .reveal:nth-child(2),.pillars .reveal:nth-child(2),.plans .reveal:nth-child(2){transition-delay:.12s}
.cards .reveal:nth-child(3),.pillars .reveal:nth-child(3){transition-delay:.24s}
.ticker{border-top:1px solid var(--stone);border-bottom:1px solid var(--stone);overflow:hidden;margin-bottom:120px}
.ticker .track{display:flex;width:max-content;animation:roll 48s linear infinite}
.ticker ul{display:flex;list-style:none}
.ticker li{font-size:13px;letter-spacing:.3em;text-transform:uppercase;padding:18px 0;white-space:nowrap;display:flex;align-items:center}
.ticker li::after{content:"";width:40px;height:1px;background:var(--red);margin:0 28px}
@keyframes roll{to{transform:translateX(-50%)}}
.ph.parallax img{transform:translateY(var(--py,0)) scale(1.08)}
/* approach + quote */
.approach{padding-top:120px}
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;border-top:1px solid var(--stone)}
.pillars > div{padding-top:28px}
.pillars .n{font-size:12px;letter-spacing:.2em;color:var(--red)}
.pillars h3{font-size:22px;margin-top:10px}
.pillars p{color:var(--ink-soft);font-size:15px;margin-top:8px}
.quote{text-align:center;padding:110px 0}
.qline{display:block;width:1px;height:72px;background:var(--red);margin:0 auto 36px;transform-origin:top;transform:scaleY(var(--q,1))}
.quote blockquote{font-size:clamp(26px,3vw,40px);font-weight:300;line-height:1.35;max-width:22em;margin:0 auto}
.quote .label{margin-top:24px}
.more{display:inline-block;margin-top:16px;font-size:11px;letter-spacing:.22em;text-transform:uppercase;text-decoration:none;border-bottom:1px solid var(--ink);padding-bottom:3px}
.more:hover{color:var(--red);border-color:var(--red)}
.also .q{text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px;align-self:flex-start;margin-top:6px}
.also .q:hover{color:var(--red)}
.pdesc{color:var(--ink-soft);margin-top:10px}
@media (prefers-reduced-motion:reduce){.ticker .track{animation:none}.js .reveal.pre{opacity:1;transform:none}.reveal{transition:none}html{scroll-behavior:auto}}
@media (max-width:1000px){.pillars{grid-template-columns:1fr;gap:0}}
@media (max-width:640px){.ticker{margin-bottom:84px}.quote{padding:84px 0}}

/* ---------- display type (mirrors the ZMR logo: heavy high-contrast Bodoni) ---------- */
h1,h2,h3{font-family:var(--display)}
.stack,.hero-h{display:flex;flex-direction:column;font-weight:400}
.stack .kick,.hero-h .kick{font-family:var(--sans);font-weight:500;font-size:13px;letter-spacing:.35em;text-transform:uppercase;line-height:1.4;margin:0 0 .9rem .15em}
.stack .bd,.hero-h .bd{font-family:var(--display);font-weight:700;line-height:.95;letter-spacing:-.02em}
h2.stack{font-size:clamp(60px,9.4vw,152px);margin-top:0}
h2.stack.sm{font-size:clamp(52px,6.4vw,104px)}
.hero h1.hero-h{font-size:clamp(72px,11vw,176px);margin-top:0;max-width:none}
.hero-h .label{font-family:var(--sans);font-size:11px;margin-bottom:22px;line-height:1.4}
.hero-h .kick{font-size:14px}
.intro p.big{font-family:var(--display);font-weight:500;font-size:clamp(28px,3.2vw,44px);line-height:1.25;letter-spacing:-.01em}
.card h3,.pillars h3,.plan h3,.also h3,.who h3{font-family:var(--display);font-weight:700;letter-spacing:-.01em}
.card h3{font-size:30px}
.pillars h3{font-size:30px}
.plan h3{font-size:36px}
.also h3{font-size:26px}
.who h3{font-size:24px}
.steps h3{font-family:var(--display);font-weight:700;font-size:22px}
.quote blockquote{font-family:var(--display);font-weight:500;font-style:italic;font-size:clamp(30px,3.6vw,52px);line-height:1.2}
.faq summary{font-family:var(--display);font-weight:600;font-size:22px}
.plans-head h2,.faq-head h2,.cta h2{text-align:center;align-items:center}
.plans-head .stack .kick,.faq-head .stack .kick,.cta .stack .kick{margin-left:.35em;align-self:center}
.cta h2.stack{font-size:clamp(60px,9vw,148px)}
.head{align-items:flex-end}
@media (max-width:640px){
  .hero h1.hero-h{font-size:19vw}
  h2.stack{font-size:15vw}
  h2.stack.sm{font-size:13vw}
  .stack .kick,.hero-h .kick{font-size:11px;letter-spacing:.28em}
}

/* DM Serif Display has one weight: keep every display element at 400 so browsers never fake a bold */
h1,h2,h3,.stack .bd,.hero-h .bd,.intro p.big,.quote blockquote,.faq summary,.card h3,.pillars h3,.plan h3,.also h3,.who h3,.steps h3,.ai-list h3{font-weight:400 !important;font-synthesis:none}
.stack .bd,.hero-h .bd{letter-spacing:-.015em;line-height:.98}
/* ---------- handwritten notes: messy on purpose ---------- */
.note{font-family:var(--hand);color:var(--red);font-size:34px;line-height:1;font-weight:400;letter-spacing:.01em}
.scrib{display:block;overflow:visible}
.scrib path{fill:none;stroke:currentColor;stroke-width:2.6;stroke-linecap:round;stroke-linejoin:round;vector-effect:non-scaling-stroke;stroke-dasharray:1;stroke-dashoffset:0;transition:stroke-dashoffset 1.1s cubic-bezier(.6,0,.3,1) .35s}
.js .reveal.pre .scrib path{stroke-dashoffset:1}
.hero-copy .wrap{position:relative}
.hero-note{position:absolute;right:40px;bottom:150px;color:#fff;transform:rotate(-6deg);text-align:right;font-size:40px}
.hero-note .arrow-down{width:110px;height:76px;margin:6px 0 0 auto;transform:scaleX(-1) rotate(-10deg)}
.crossed{list-style:none;display:flex;flex-wrap:wrap;justify-content:center;gap:10px 34px;margin:26px auto 6px;font-family:var(--hand);font-size:38px;line-height:1;color:var(--ink-soft)}
.crossed li{position:relative;transform:rotate(-2deg)}
.crossed li:nth-child(2){transform:rotate(1.5deg)}
.crossed .strike{position:absolute;left:-6px;top:50%;height:16px;margin-top:-8px;width:calc(100% + 12px);color:var(--red)}
.crossed .win{color:var(--red);transform:rotate(-3deg)}
.crossed .circle{position:absolute;left:-22px;top:-14px;width:calc(100% + 44px);height:calc(100% + 28px);color:var(--red)}
.svc-title{display:flex;align-items:flex-end;gap:18px;flex-wrap:wrap}
.svc-note{display:flex;align-items:flex-start;gap:6px;transform:rotate(-4deg);margin-bottom:18px}
.svc-note .scrib{width:90px;height:46px;flex:none;margin-top:6px}
.center-note{margin-top:22px;transform:rotate(-2deg);font-size:36px;color:var(--red) !important}
.sheet-wrap{position:relative}
.sheet-note{position:absolute;right:-10px;top:-62px;transform:rotate(5deg);text-align:right;color:var(--red) !important}
.sheet li.circled{position:relative}
.sheet .circle{position:absolute;left:-14px;top:2px;width:calc(100% + 28px);height:calc(100% - 4px);color:var(--red)}
.scrap{position:absolute;left:28px;bottom:32px;z-index:3;background:#fff;padding:18px 24px 14px;transform:rotate(-4deg);box-shadow:0 6px 18px rgba(0,0,0,.12)}
.scrap::before{content:"";position:absolute;left:50%;top:-12px;width:78px;height:24px;margin-left:-39px;background:rgba(214,200,170,.75);transform:rotate(3deg)}
.scrap p{font-family:var(--hand);font-size:32px;line-height:1;color:var(--ink)}
.cta-note{display:inline-block;position:relative;font-size:42px;margin-top:18px;transform:rotate(-2deg)}
.cta-note .under{position:absolute;left:0;bottom:-10px;width:100%;height:14px}
@media (max-width:1000px){.hero-note{display:none}.sheet-note{position:static;transform:rotate(-2deg);text-align:left;margin-bottom:14px}}
@media (max-width:640px){.note{font-size:30px}.crossed{font-size:32px;gap:8px 24px}.svc-note{margin-bottom:0}.cta-note{font-size:34px}.scrap p{font-size:28px}}
@media (prefers-reduced-motion:reduce){.scrib path{transition:none}.js .reveal.pre .scrib path{stroke-dashoffset:0}}

/* imperfection pass */
.jw{display:inline-block;white-space:nowrap}
.jc{display:inline-block;line-height:1}
.scrib .p2{stroke-width:2;opacity:.75;transition-delay:.9s}
.note p,.cta-note{word-spacing:.08em}
.hero-note p span.jw:nth-child(3n){transform:translateY(2px)}

/* ---------- AI efficiency ---------- */
.ai{background:var(--ink);color:#F2EFEA}
.ai .label{color:#B9B4B0}
.ai-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:80px;align-items:start}
.ai h2.stack{font-size:clamp(52px,6.4vw,104px)}
.ai h2.stack .kick{color:#E7B4B4}
.ai-lede{color:#CFCAC4;margin-top:24px;max-width:32em;font-size:17px}
.ai-note{color:#E7B4B4 !important;margin-top:30px;transform:rotate(-4deg);display:inline-block;font-size:38px}
.ai-list{list-style:none;margin-top:18px;border-top:1px solid rgba(255,255,255,.15)}
.ai-list li{display:grid;grid-template-columns:48px 1fr;gap:16px;padding:22px 0;border-bottom:1px solid rgba(255,255,255,.15)}
.ai-list .n{font-size:13px;letter-spacing:.12em;color:#E7B4B4;padding-top:4px}
.ai-list h3{font-size:22px}
.ai-list p{color:#B9B4B0;font-size:15px;margin-top:4px}
.ai-format{margin-top:26px;font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:#B9B4B0}
.ai-format a{color:#fff;text-decoration:none;border-bottom:1px solid #fff;padding-bottom:2px}
.ai-format a:hover{color:#E7B4B4;border-color:#E7B4B4}
@media (max-width:1000px){.ai-grid{grid-template-columns:1fr;gap:48px}}

/* ---------- reviews ---------- */
.reviews{background:var(--off)}
.rev-head{display:flex;justify-content:space-between;align-items:flex-end;gap:32px;flex-wrap:wrap;margin-bottom:48px}
.rev-note{transform:rotate(-4deg);text-align:right}
.rev-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.review{background:#fff;padding:40px 40px 32px;display:flex;flex-direction:column;justify-content:space-between;gap:28px;border-top:2px solid var(--ink)}
.review blockquote{font-family:var(--display);font-size:24px;line-height:1.35;color:var(--ink)}
.review blockquote::before{content:"\201C";display:block;font-size:64px;line-height:.6;color:var(--red);margin-bottom:6px}
.review figcaption{display:flex;flex-direction:column;gap:2px;border-top:1px solid var(--stone);padding-top:16px}
.review figcaption b{font-weight:400;font-size:12px;letter-spacing:.22em;text-transform:uppercase}
.review figcaption span{font-size:14px;color:var(--ink-soft)}
.reviews .rev-grid .review:nth-child(2){transition-delay:.12s}
@media (max-width:860px){.rev-grid{grid-template-columns:1fr}.rev-note{text-align:left}}

.m-cta{display:none}
@media (max-width:640px){.m-cta{display:flex;position:fixed;left:12px;right:12px;bottom:12px;z-index:80;min-height:52px;align-items:center;justify-content:center;background:var(--ink);color:#fff;text-decoration:none;font-size:12px;letter-spacing:.2em;text-transform:uppercase;box-shadow:0 8px 24px rgba(0,0,0,.25)}footer{padding-bottom:90px}}

/* ================= multi-page additions ================= */
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.skip{position:absolute;left:-999px;top:8px;z-index:200;background:#fff;padding:10px 14px;font-size:13px}
.skip:focus{left:8px}

/* services dropdown */
.dd{position:relative}
.dd-btn{background:none;border:0;cursor:pointer;display:flex;align-items:center;gap:8px;min-height:44px;color:var(--ink);font:400 12px var(--sans);letter-spacing:.18em;text-transform:uppercase}
.dd-btn svg{width:9px;height:9px;transition:transform .2s}
.dd.open .dd-btn svg,.dd:hover .dd-btn svg{transform:rotate(180deg)}
.dd-btn:hover,.dd.current .dd-btn{color:var(--red)}
.dd-menu{position:absolute;top:100%;left:-28px;min-width:330px;background:#fff;border:1px solid var(--stone);box-shadow:0 18px 40px -20px rgba(0,0,0,.25);padding:10px 0;list-style:none;opacity:0;visibility:hidden;transform:translateY(8px);transition:opacity .2s,transform .2s,visibility .2s;z-index:70}
.dd:hover .dd-menu,.dd:focus-within .dd-menu,.dd.open .dd-menu{opacity:1;visibility:visible;transform:none}
.nav-left .dd-menu a{display:block;padding:14px 28px;text-transform:none;letter-spacing:0;font-size:18px;font-family:var(--display)}
.nav-left .dd-menu a span{display:block;font-family:var(--sans);font-size:12.5px;color:var(--ink-soft);margin-top:2px}
.nav-left .dd-menu a:hover,.nav-left .dd-menu a[aria-current="page"]{background:var(--off);color:var(--ink)}
.nav-left a[aria-current="page"]{color:var(--red)}
.nav-right .m-group{font-size:10.5px;letter-spacing:.24em;text-transform:uppercase;color:var(--ink-soft);padding:16px 0 4px}
.nav-right .m-sub a{padding-left:16px !important}

/* page header (inner pages) */
.phead{padding:72px 0 96px}
.phead-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:center}
.phead h1.stack{font-size:clamp(56px,7.6vw,120px)}
.phead .lede{font-size:18px;color:var(--ink-soft);margin-top:24px;max-width:30em}
.phead .ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.phead .ph{aspect-ratio:4/5}
.phead .note{margin-top:28px;display:inline-block;transform:rotate(-3deg)}
.phead.dark{background:var(--ink);color:#F2EFEA}
.phead.dark .stack .kick{color:#E7B4B4}
.phead.dark .lede{color:#CFCAC4}
.phead.dark .note{color:#E7B4B4}
.phead.dark .ph{background:#2A2827}
.phead.dark .ph figcaption{color:#9E9893}
.phead.dark .ph figcaption b{color:#E5E0DA}
.phead.dark .ph figcaption::before{border-color:#9E9893;background:radial-gradient(circle at 50% 55%,transparent 5px,#9E9893 5px 6px,transparent 6px)}
.btn.on-dark{background:#fff;color:var(--ink);border-color:#fff}
.btn.on-dark:hover{background:var(--red);border-color:var(--red);color:#fff}
.btn.outline.on-dark-o{color:#fff;border-color:rgba(255,255,255,.7);background:transparent}
.btn.outline.on-dark-o:hover{background:#fff;color:var(--ink)}

/* home: service tiles */
.tiles .card h3{font-size:30px}
.tiles .card .more{margin-top:18px}
.card-link{text-decoration:none;color:inherit;display:block}
.card-link:hover h3{color:var(--red)}
.card-link .ph img{transition:transform .8s cubic-bezier(.2,.7,.2,1)}
.card-link:hover .ph img{transform:scale(1.04)}

/* feature list (what's included) */
.features{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--stone)}
.features > div{padding:30px 28px 30px 0;border-bottom:1px solid var(--stone)}
.features > div:not(:nth-child(3n)){border-right:1px solid var(--stone);margin-right:28px}
.features .n{font-size:12px;letter-spacing:.2em;color:var(--red)}
.features h3{font-size:24px;margin-top:10px}
.features p{color:var(--ink-soft);font-size:15px;margin-top:6px}

/* offer blocks (websites & branding) */
.offer{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center;padding:56px 0;border-top:1px solid var(--stone)}
.offer:first-of-type{border-top:0}
.offer .ph{aspect-ratio:5/4}
.offer.flip .ph{order:2}
.offer h2.stack{font-size:clamp(44px,5vw,80px)}
.offer p.body{color:var(--ink-soft);margin-top:18px;max-width:32em}
.offer ul{list-style:none;margin-top:22px;border-top:1px solid var(--stone)}
.offer li{padding:12px 0;border-bottom:1px solid var(--stone);font-size:15px}
.offer .more{margin-top:22px}

/* AI vs human split */
.versus{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.versus > div{padding:40px;border:1px solid var(--stone)}
.versus > div.human{background:var(--ink);color:#F2EFEA;border-color:var(--ink)}
.versus h3{font-size:34px}
.versus ul{list-style:none;margin-top:20px}
.versus li{padding:12px 0;border-bottom:1px solid var(--stone);font-size:15.5px}
.versus .human li{border-color:rgba(255,255,255,.15);color:#E5E0DA}
.versus .label{display:block;margin-bottom:10px}
.versus .human .label{color:#E7B4B4}
.formats{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:24px}
.formats > div{background:var(--off);padding:36px}
.formats h3{font-size:30px}
.formats p{color:var(--ink-soft);margin-top:8px}

/* book page */
.book-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.book-steps > div{border-top:2px solid var(--ink);padding-top:22px}
.book-steps .n{font-size:12px;letter-spacing:.2em;color:var(--red)}
.book-steps h3{font-size:28px;margin-top:8px}
.book-steps p{color:var(--ink-soft);margin-top:8px;font-size:15px}
.contact-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:40px}
.contact-cards a{display:block;text-decoration:none;background:var(--off);padding:30px;transition:background .2s}
.contact-cards a:hover{background:var(--stone)}
.contact-cards .label{display:block}
.contact-cards b{display:block;font-family:var(--display);font-weight:400;font-size:26px;margin-top:8px}
.calendar-box{border:1px solid var(--ink);padding:56px;text-align:center;margin-top:8px}
.calendar-box h2.stack{font-size:clamp(44px,5vw,80px);align-items:center}
.calendar-box p{color:var(--ink-soft);margin:16px auto 28px;max-width:30em}

.section-pad{padding:112px 0}
.head-center{text-align:center;margin-bottom:48px}
.head-center h2.stack{align-items:center}
.single-review{max-width:820px;margin:0 auto}
.page-faq{background:var(--off)}

@media (max-width:1000px){
  .phead-grid,.offer,.versus,.formats{grid-template-columns:1fr}
  .offer.flip .ph{order:0}
  .features{grid-template-columns:1fr 1fr}
  .features > div:not(:nth-child(3n)){border-right:0;margin-right:0}
  .features > div:nth-child(odd){border-right:1px solid var(--stone);margin-right:28px}
  .book-steps,.contact-cards{grid-template-columns:1fr}
}
@media (max-width:640px){
  .phead{padding:48px 0 72px}
  .phead h1.stack{font-size:15vw}
  .features{grid-template-columns:1fr}
  .features > div:nth-child(odd){border-right:0;margin-right:0}
  .versus > div,.formats > div,.calendar-box{padding:28px 22px}
  .offer{gap:32px}
}
@media (max-width:860px){.nav-right li.m-only{display:block}}

/* ================= simplify: no divider lines, no numbers, more air ================= */
header.nav{border-bottom:0}
.ticker{border:0}
.features,.features > div{border:0 !important;margin-right:0 !important}
.features{gap:56px 48px}
.features > div{padding:0}
.features h3{margin-top:0}
.steps,.steps li{border:0}
.steps{margin-top:28px}
.steps li{grid-template-columns:1fr;padding:12px 0}
.pillars{border-top:0;gap:48px}
.pillars > div{padding-top:0}
.pillars h3{margin-top:0}
.offer{border-top:0;padding:72px 0}
.offer ul,.offer li{border:0}
.offer ul{margin-top:18px}
.offer li{padding:5px 0;color:var(--ink-soft)}
.plan,.plan.rec{border:0;background:var(--off);padding:48px}
.plan ul,.plan li{border:0}
.plan ul{margin-top:18px}
.plan li{padding:5px 0;color:var(--ink-soft)}
.versus > div{border:0;background:var(--off)}
.versus > div.human{background:var(--ink)}
.versus h3{font-size:32px}
.versus li{border:0 !important;padding:5px 0}
.formats > div{padding:40px}
.faq details,.faq details:first-of-type{border:0}
.faq summary{padding:16px 0}
.review{border-top:0;padding:48px}
.review figcaption{border-top:0;padding-top:0}
.sheet{border:0;background:var(--off);padding:40px}
.sheet .st{border-bottom:0;padding-bottom:8px}
.sheet li{border:0;padding:10px 0;justify-content:flex-start}
.book-steps > div{border-top:0;padding-top:0}
.book-steps h3{margin-top:0}
.calendar-box{border:0;background:var(--off)}
footer .base{border-top:0}
.who-line{font-family:var(--display);font-size:clamp(26px,3vw,40px);line-height:1.25;text-align:center;max-width:22em;margin:0 auto}
.nav-left .dd-menu a{padding:12px 28px}
.dd-menu{border:0}
@media (max-width:640px){.plan,.plan.rec,.review,.sheet{padding:30px 24px}.offer{padding:48px 0}}
.sheet li span:last-child{text-transform:none;letter-spacing:0;font-size:15.5px;color:var(--ink);padding-top:0}
.cta .note,.cta p.note{color:var(--red)}

/* beliefs */
.belief-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px 72px}
.belief-grid h3{font-size:clamp(28px,2.8vw,38px);line-height:1.1}
.belief-grid p{color:var(--ink-soft);margin-top:12px;max-width:30em}
.bel-note{transform:rotate(-4deg);margin-bottom:18px}
.lede .src,.src{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft);text-decoration:underline;white-space:nowrap}
.phead.dark .lede .src{color:#B9B4B0}
@media (max-width:860px){.belief-grid{grid-template-columns:1fr;gap:40px}}

/* reviews: full text, small type */
.review blockquote{font-family:var(--sans);font-size:14.5px;line-height:1.75;color:var(--ink-soft)}
.review blockquote::before{display:none}
.review .pull{font-family:var(--display);font-size:clamp(26px,2.4vw,32px);line-height:1.15;color:var(--ink)}

.rev-grid{align-items:start}
/* hero pull quote */
.hero-quote{margin-top:32px;max-width:26em;color:#fff}
.hero-quote blockquote{font-family:var(--display);font-size:20px;line-height:1.3}
.hero-quote figcaption{font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.8);margin-top:8px}
@media (max-width:640px){.hero-quote{display:none}}

/* ===== Non-home pages: headings are one plain sentence, small and simple ===== */
.stack.plain,h1.stack.plain,h2.stack.plain,h2.stack.sm.plain,.phead h1.stack.plain,.offer h2.stack.plain,.calendar-box h2.stack.plain,.cta h2.stack.plain,.ai h2.stack.plain{
  display:block;font-family:var(--sans) !important;font-weight:300 !important;font-size:clamp(24px,2.4vw,34px) !important;
  line-height:1.25;letter-spacing:-.005em;text-transform:none;margin:0 0 .7em;max-width:22em}
.phead h1.stack.plain{font-size:clamp(30px,3.2vw,44px) !important;line-height:1.18}
.cta h2.stack.plain,.faq-head .stack.plain,.plans-head .stack.plain,.head-center .stack.plain,.calendar-box .stack.plain{margin-left:auto;margin-right:auto;text-align:center}
@media (max-width:860px){
  .head{align-items:flex-start}
  .stack.plain,h2.stack.plain,h2.stack.sm.plain{font-size:24px !important}
  .phead h1.stack.plain{font-size:30px !important}
}
/* quote: simple skinny font */
.quote blockquote{font-family:var(--sans) !important;font-style:normal !important;font-weight:300 !important;letter-spacing:-.005em;line-height:1.35}
/* CTA without a heading: note leads */
.cta .wrap > .cta-note:first-child{margin-top:0}
.logo img,footer .flogo,.sheet .st img{height:auto}
/* beliefs header: the handwritten line is the heading */
h2.bel-head{font-size:clamp(40px,4.4vw,64px) !important;line-height:1;margin:0;transform:rotate(-2.5deg);transform-origin:left bottom}
@media (max-width:860px){h2.bel-head{font-size:40px !important}}
/* hero with Zoe's light laptop photo: dark text on the left */
.hero .hero-photo img{object-position:78% 50%}
.hero .hero-photo::after{background:linear-gradient(to right,rgba(236,232,227,.55),rgba(236,232,227,0) 55%) !important}
.hero:has(.hero-photo) .hero-copy{color:var(--ink)}
.hero:has(.hero-photo) p.sub{color:#4a4744 !important}
.hero:has(.hero-photo) .btn.light{background:var(--ink);color:#fff;border-color:var(--ink)}
.hero:has(.hero-photo) .btn.ghost{border-color:var(--ink);color:var(--ink)}
.hero:has(.hero-photo) .btn.ghost:hover{background:var(--ink);color:#fff}
.hero:has(.hero-photo) .hero-note{color:var(--red);right:auto;left:40%;bottom:auto;top:-330px}
.hero:has(.hero-photo) .hero-note .scrib path{stroke:var(--red)}
@media (max-width:860px){
  .hero .hero-photo{height:auto;min-height:0;aspect-ratio:auto}
  .hero .hero-photo img{height:46vh;object-position:86% 50%}
  .hero:has(.hero-photo) .hero-copy{position:static}
  .hero .hero-photo::after{display:none}
}
.hero .hero-photo{height:max(560px,calc(100vw / 2.15));max-height:88vh}
.hero .hero-photo img{object-position:100% 50%}
.hero:has(.hero-photo) .hero-note{top:-250px;left:44%}
@media (max-width:860px){
  .hero .hero-photo{height:auto;max-height:none}
  .hero .hero-photo img{height:44vh;min-height:300px;object-position:88% 50%}
}
@media (max-width:860px){.hero:has(.hero-photo) .hero-copy .wrap{padding-top:30px}}
/* narrow screens: words stay on the photo — photo on top, fading into its own backdrop color, text over the lower part */
@media (max-width:860px){
  .hero .hero-photo{height:auto;min-height:0;max-height:none;background:#dcd3ca;padding-bottom:0}
  .hero .hero-photo img{display:block;width:100%;height:auto;aspect-ratio:1.25/1;object-fit:cover;object-position:84% 40%}
  .hero .hero-photo::after{display:block !important;background:linear-gradient(to bottom,rgba(220,211,202,0) 38%,#dcd3ca 64%) !important}
  .hero:has(.hero-photo) .hero-copy{position:absolute;left:0;right:0;bottom:0}
  .hero:has(.hero-photo) .hero-copy .wrap{padding-top:0;padding-bottom:36px}
  .hero:has(.hero-photo){background:#dcd3ca}
  .hero:has(.hero-photo) .hero-photo{min-height:calc(80vw + 380px)}
}
@media (max-width:860px){
  .hero:has(.hero-photo) .hero-photo{min-height:0}
  .hero .hero-photo::after{display:none !important}
  .hero .hero-photo img{-webkit-mask-image:linear-gradient(to bottom,#000 62%,transparent 98%);mask-image:linear-gradient(to bottom,#000 62%,transparent 98%)}
  .hero:has(.hero-photo) .hero-copy{position:relative;margin-top:-22vw}
}
@media (max-width:860px){.hero:has(.hero-photo) .hero-copy{margin-top:-11vw}.hero .hero-photo img{-webkit-mask-image:linear-gradient(to bottom,#000 70%,transparent 100%);mask-image:linear-gradient(to bottom,#000 70%,transparent 100%)}}
.hero .hero-photo img{object-position:100% 22%}
.hero:has(.hero-photo) .hero-note{top:auto;bottom:calc(100% - 40px);left:20%;right:auto}
.hero:has(.hero-photo) .hero-note{top:auto;left:auto;right:-2%;bottom:27vw;transform:rotate(6deg);text-align:left}
.hero:has(.hero-photo) .hero-note{right:0;bottom:36vw;font-size:30px;transform:rotate(4deg);white-space:nowrap}
.hero:has(.hero-photo) .hero-note{right:calc(-1 * max(0px, (100vw - 1260px) / 2))}
.red-word{color:var(--red)}.crossed{padding:0;justify-content:center;text-align:center}
.hero:has(.hero-photo) .hero-note{right:auto;left:0;bottom:36vw;transform:rotate(-4deg)}
.hero:has(.hero-photo) .hero-note{left:40px}
/* real photos in split sections: photo fills the column, text sets the height */
.split > .ph{min-height:560px}
.split > .ph img{position:absolute;inset:0}
@media (max-width:860px){.split > .ph{min-height:0;aspect-ratio:4/5}}
/* banner: cards + heels flat lay */
.hero .hero-photo img{object-position:50% 38%}
.hero .hero-photo::after{background:linear-gradient(to right,rgba(235,230,224,.35),rgba(235,230,224,0) 45%) !important}
@media (max-width:860px){.hero .hero-photo img{object-position:70% 30%}}
/* banner photo sits right, fading into its own paper color so the headline has open space */
.hero .hero-photo{background:#d3cabb;background:radial-gradient(ellipse at 30% 60%,#d8cfc0,#cdc3b3)}
.hero .hero-photo img{position:absolute;top:0;right:0;left:auto;width:74%;height:100%;object-position:40% 35%;
  -webkit-mask-image:linear-gradient(to right,transparent 0,#000 22%);mask-image:linear-gradient(to right,transparent 0,#000 22%)}
.hero .hero-photo::after{display:none !important}
@media (max-width:860px){
  .hero .hero-photo{background:#d6cdbf}
  .hero .hero-photo img{position:static;width:100%;height:auto;aspect-ratio:1.25/1;object-position:70% 30%;
    -webkit-mask-image:linear-gradient(to bottom,#000 70%,transparent 100%);mask-image:linear-gradient(to bottom,#000 70%,transparent 100%)}
  .hero:has(.hero-photo){background:#d6cdbf}
}
/* banner: kicking legs */
.hero .hero-photo{background:radial-gradient(ellipse at 30% 55%,#dcd2c4,#cbbfae)}
.hero .hero-photo img{object-position:30% 45%}
@media (max-width:860px){.hero .hero-photo,.hero:has(.hero-photo){background:#d2c7b8}.hero .hero-photo img{object-position:45% 40%}}
/* photos: slight tilt + drift toward center on scroll */
html{overflow-x:clip}
.card .ph,.phead .ph,.offer .ph{transform:translateX(var(--dx,0px)) rotate(var(--tilt,0deg));will-change:transform}
.phead .ph img{transform:none !important}
.card .ph,.phead .ph,.offer .ph{backface-visibility:hidden;outline:1px solid transparent;transition:transform .12s linear}
/* ===== banner v3: Zoe grinning, full-bleed, words top left in white ===== */
.hero .hero-photo{background:#a8402d}
.hero .hero-photo img{position:absolute;inset:0;left:0;right:auto;width:100%;height:100%;object-position:50% 30%;-webkit-mask-image:none;mask-image:none}
.hero .hero-photo::after{display:block !important;background:linear-gradient(160deg,rgba(60,12,6,.45) 0%,rgba(60,12,6,.12) 38%,rgba(0,0,0,0) 60%) !important}
.hero:has(.hero-photo) .hero-copy{top:0;bottom:auto;color:#fff}
.hero:has(.hero-photo) .hero-copy .wrap{padding-top:44px;padding-bottom:0}
.hero:has(.hero-photo) p.sub{color:rgba(255,255,255,.9) !important;max-width:24em}
.hero:has(.hero-photo) .btn.light{background:#fff;color:var(--ink);border-color:#fff}
.hero:has(.hero-photo) .btn.ghost{border-color:#fff;color:#fff}
.hero:has(.hero-photo) .btn.ghost:hover{background:#fff;color:var(--ink)}
.hero:has(.hero-photo) .hero-note{display:block;top:auto;bottom:auto;left:auto;right:auto;position:absolute;color:var(--red);transform:rotate(-5deg);font-size:30px;white-space:nowrap}
@media (max-width:860px){
  .hero .hero-photo,.hero:has(.hero-photo){background:#f4efe9}
  .hero .hero-photo img{position:static;width:100%;height:auto;aspect-ratio:1/1;object-position:88% 30%;
    -webkit-mask-image:linear-gradient(to bottom,#000 78%,transparent 100%);mask-image:linear-gradient(to bottom,#000 78%,transparent 100%)}
  .hero .hero-photo::after{display:none !important}
  .hero:has(.hero-photo) .hero-copy{position:relative;color:var(--ink);margin-top:-4vw}
  .hero:has(.hero-photo) .hero-copy .wrap{padding-top:0;padding-bottom:36px}
  .hero:has(.hero-photo) p.sub{color:#4a4744 !important}
  .hero:has(.hero-photo) .btn.light{background:var(--ink);color:#fff;border-color:var(--ink)}
  .hero:has(.hero-photo) .btn.ghost{border-color:var(--ink);color:var(--ink)}
}
/* home service cards without photos */
.cards .card:not(:has(.ph)){border-top:1px solid var(--ink);padding-top:22px}
.cards .card:not(:has(.ph)) h3{margin-top:0}
.hero:has(.hero-photo) .hero-note{top:calc(max(560px, 100vw / 2.15) - 190px);left:0}
.hero:has(.hero-photo) .hero-note{top:120px;left:52%;color:#fff;transform:rotate(-6deg)}
.split:not(:has(> .ph)){display:block}.split:not(:has(> .ph)) .txt{max-width:1180px;margin:0 auto}
.split:not(:has(> .ph)) .txt{max-width:1180px;padding:96px 40px}@media (max-width:860px){.split:not(:has(> .ph)) .txt{padding:64px 22px}}
/* Websites & Branding: three offers side by side, photo on top, middle one stepped down */
.offer-row{display:grid;grid-template-columns:repeat(3,1fr);gap:48px;align-items:start}
.offer-row .offer{display:block;margin:0;padding:0;border:0}
.offer-row .offer:nth-child(2){margin-top:72px}
.offer-row .offer .ph{aspect-ratio:4/5;width:100%;margin-bottom:28px}
.offer-row .offer h2.stack.plain{font-size:24px !important;margin-bottom:.5em;max-width:none}
.offer-row .offer .body{font-size:14.5px}
.offer-row .offer ul{margin-top:14px}
@media (max-width:980px){.offer-row{grid-template-columns:1fr;gap:64px}.offer-row .offer:nth-child(2){margin-top:0}.offer-row .offer .ph{aspect-ratio:5/4}}

/* ===== Rebooking page: big numbers ===== */
.stats{padding-top:24px;padding-bottom:40px}
.stats-row{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:40px;border-top:1px solid var(--stone);border-bottom:1px solid var(--stone);padding:48px 0}
.stat{text-align:center}
.stat b{display:block;font-family:var(--sans);font-weight:200;font-size:clamp(84px,11vw,168px);line-height:.95;letter-spacing:-.03em;color:var(--ink)}
.stat.best b{color:var(--red)}
.stat span{display:block;margin:12px auto 0;max-width:15em;font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-soft);line-height:1.6}
.gap-note{font-size:36px !important;text-align:center;transform:rotate(-6deg);margin:0 !important}
.stats-src{text-align:right;margin-top:10px;font-size:12px}
@media (max-width:760px){.stats-row{grid-template-columns:1fr;gap:20px;padding:36px 0}.gap-note{font-size:30px !important}}

/* ===== Rebooking page: the client journey ===== */
.journey{position:relative;margin-top:48px}
.journey .jline{position:absolute;left:0;right:0;top:9px;height:1px;background:var(--stone)}
.journey .jline span{display:block;height:1px;background:var(--red);width:calc(var(--j,0)*100%);transition:width .15s linear}
.journey ol{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);gap:36px;padding:0;margin:0;position:relative}
.journey li i{display:block;width:19px;height:19px;border-radius:50%;background:#fff;border:1px solid var(--red);margin-bottom:22px;position:relative}
.journey li i::after{content:"";position:absolute;inset:5px;border-radius:50%;background:var(--red)}
.journey small,.jextra small{display:block;font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--red);margin-bottom:6px}
.journey h3,.jextra h3,.steps-row h3{font-family:var(--sans) !important;font-weight:400 !important;font-size:19px;letter-spacing:0}
.journey p,.jextra p,.steps-row p{color:var(--ink-soft);font-size:14.5px;margin-top:6px}
.jextra{display:grid;grid-template-columns:1fr 1fr;gap:36px;margin-top:56px;padding-top:36px;border-top:1px solid var(--stone)}
@media (max-width:860px){
  .journey .jline{left:9px;right:auto;top:0;bottom:0;width:1px;height:auto}
  .journey .jline span{width:1px;height:calc(var(--j,0)*100%)}
  .journey ol{grid-template-columns:1fr;gap:34px}
  .journey li{padding-left:44px;position:relative}
  .journey li i{position:absolute;left:0;top:2px;margin:0}
  .jextra{grid-template-columns:1fr}
}

/* ===== Rebooking page: four steps in a row ===== */
.how-sec{background:var(--off)}
.how-sub{color:var(--ink-soft);margin-top:12px;max-width:34em}
.steps-row{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);gap:36px;padding:0;margin:44px 0 0}
.steps-row li{border-top:1px solid var(--ink);padding-top:18px}
.steps-row b{display:block;font-family:var(--sans);font-weight:200;font-size:56px;line-height:1;letter-spacing:-.02em;color:var(--red);margin-bottom:16px}
@media (max-width:860px){.steps-row{grid-template-columns:1fr 1fr;gap:32px 24px}}
@media (max-width:520px){.steps-row{grid-template-columns:1fr}}

/* ===== Rebooking page: scorecard that looks like a real printed page ===== */
.sheet{background:#fff !important;box-shadow:0 1px 2px rgba(0,0,0,.06),0 18px 40px -12px rgba(60,40,30,.22);transform:rotate(-2.2deg);border:1px solid var(--stone) !important}
.sheet .sample{font-size:10.5px;letter-spacing:.22em;text-transform:uppercase;color:var(--ink-soft);margin:2px 0 6px}
.sheet li{justify-content:space-between !important;border-bottom:1px solid var(--stone) !important;align-items:baseline}
.sheet li:last-child{border-bottom:0 !important}
.sheet li em{font-style:normal;font-weight:400;color:var(--ink);font-size:15px;white-space:nowrap}
.sheet li.circled em{color:var(--red);font-size:22px;font-weight:300}
.sheet li.circled em{position:relative;display:inline-block;padding:0 6px}
.sheet li.circled .circle{left:-16px !important;top:-8px !important;width:calc(100% + 32px) !important;height:calc(100% + 16px) !important}
.sheet-note{right:24px !important;top:-78px !important}
/* AI page: the AI vs human pair leads the page */
.versus-sec .versus h3{font-size:clamp(24px,2.4vw,32px) !important}
.hero h1.hero-h{font-size:clamp(34px,4vw,58px) !important}@media (max-width:860px){.hero h1.hero-h{font-size:10vw !important}}
.hero:has(.hero-photo) .hero-note{font-size:24px !important}

/* ================= SMALL TYPE VERSION (MES-style) ================= */
body{font-size:13.5px;line-height:1.7}
.wrap{max-width:1180px}
section{padding:96px 0}
.label,.eyebrow{font-size:10px;letter-spacing:.24em}
.btn{min-height:40px;padding:0 20px;font-size:10.5px;letter-spacing:.18em}
.nav-left a,.nav-right a,.dd-btn{font-size:10.5px}
.announce{font-size:10px}
.logo img{width:70px}
/* headings */
.hero h1.hero-h{font-size:clamp(40px,5vw,72px)}
h2.stack{font-size:clamp(32px,3.4vw,48px)}
h2.stack.sm,.ai h2.stack,.offer h2.stack,.calendar-box h2.stack{font-size:clamp(28px,2.8vw,40px)}
.phead h1.stack{font-size:clamp(36px,4vw,60px)}
.cta h2.stack{font-size:clamp(34px,3.6vw,52px)}
.stack .kick,.hero-h .kick{font-size:10px !important;letter-spacing:.3em;margin-bottom:.8rem}
.hero p.sub,.phead .lede,.intro p.big{font-size:14px;line-height:1.75}
.intro p.big{font-family:var(--sans);font-weight:300;max-width:38em;color:var(--ink-soft)}
.card h3,.tiles .card h3,.pillars h3,.features h3,.belief-grid h3,.book-steps h3,.formats h3,.versus h3,.plan h3{font-size:18px !important}
.who h3,.steps h3,.also h3{font-size:16px}
.card p,.features p,.pillars p,.belief-grid p,.steps p,.offer p.body,.offer li,.plan li,.versus li,.book-steps p,.formats p,.faq details p,.review blockquote{font-size:13px}
.belief-grid{gap:40px 56px}
.faq summary{font-size:15px;padding:12px 0}
.quote blockquote{font-size:clamp(20px,2vw,28px)}
.who-line{font-size:clamp(20px,2vw,26px)}
.review .pull{font-size:20px}
.review{padding:36px}
.plan,.plan.rec{padding:36px}
.ticker li{font-size:10.5px;padding:14px 0}
.sheet li{font-size:13px;padding:7px 0}
.contact-cards b{font-size:18px}
footer{font-size:12.5px}
/* handwritten notes: still there, just quieter */
.note{font-size:24px !important}
.hero-note{font-size:28px !important}
.crossed{font-size:26px}
.scrap p{font-size:22px}
@media (max-width:640px){
  .hero h1.hero-h{font-size:12vw}
  h2.stack{font-size:10vw}
  h2.stack.sm{font-size:9vw}
  .phead h1.stack{font-size:11vw}
}